Events · Media Production
McFIT Anniversary
For McFIT Bologna's fifth anniversary, we turned the gym's basement into an underground gallery.

The idea
Connecting the gym with the city's creative scene. The basement became a meeting point for street art, music and sport, renewing the opening party with a format centered on local culture.
What we did
Concept, direction and production of the event: street artists painting live, music performances with guests from the urban scene including DrefGold, and selected creators to amplify the night on social media.
20+street artists painting live
5years of McFIT Bologna
2events by Wotta

Your project
Need something similar?
Tell us where you're starting from: we'll tell you how we'd approach it and how long it would take.