3D Animation · Media Production · AI
Police × Zac Efron
Three reels generated entirely with AI for Police's eyewear campaign with Zac Efron.
The idea
Grass, earth, light and wind come alive through organic morphing and fluid transitions. The sunglasses aren't placed into the scene: they grow out of it, as a natural extension of the landscape.
What we did
Creative direction and AI video production of three vertical reels, from visual research to post-production, in a language designed for the brand's social channels.
The result
Three visions, three immersions, one identity: a consistent series that takes the campaign into visual territory traditional shoots can rarely reach.
The published reels
3 reels, one identity.
Your project
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